Every year since year 2000,the Pantone Colour Institute will announce the colour that they have chosen for the year based on their research of design trends and cultural moods. Since we are nearing the end of 2017, it’s about time they did that and for 2018, the colour of the year is known as “PANTONE 18-3838 Ultra Violet”. Here’s what they have said about it.
1. It’s a dramatically provocative and thoughtful shade
Pantone says that they have chosen this rich, enigmatic purple because it “communicates originality, ingenuity, and visionary thinking that points us toward the future.” It also hints at the beauty of the night sky and endless cosmos so that we can be inspired to move forward.
2. Ultra Violet is influenced by counterculture, unconventionality, and artistic brilliance
Various famous pop culture stars such as Prince, David Bowie, and Jimi Hendrix used shades of purple to express their individuality and forever made a mark for themselves. Pantone chose this colour, hoping that it would inspire us to make our own unique mark on the world and push the boundaries for ourselves.
3. Ultra Violet exudes a mystical and spiritual quality
The rich blue-based purple is located on the cooler end of the colour spectrum and is meant to evoke a sense of mindfulness. It can also be used to create a peaceful atmosphere, as many meditation spaces uses similar purple-toned lighting to spread peaceful energy.
4. It’s versatile and strong colour that can be used with so many different colours
Purple used to be the colour used by royals but in this modern era, we use it for so much more. The Pantone colour of 2018 is touted to be provocative yet stable, and looks really good as a strong complementary colour or even on its own.
5. Ultra Violet is meant to give us hope for the future and exciting new possibilities
Leatrice Eiseman, Pantone’s executive director described it saying, “We are living in a time that requires inventiveness and imagination. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
Expect to see more of this gorgeous colour coming soon on our website!