Black makes one feel inconspicuous, provides a restful emptiness, and is mysterious by evoking a sense of potential and possibility.
Brown says stability, reliability, and “approachability”. It is the color of our earth and is associated with all things natural or organic.
Brown supplies a feeling of wholesomeness, feelings of stability, provides a connection with the earth, and gives a sense of orderliness.
Gray is the color of intellect, knowledge, and wisdom. It is perceived as long-lasting, classic, and often as sleek or refined. it is a color that is dignified, conservative, and carries authority. Gray is controlled and inconspicuous and is considered a color of compromise, perhaps because it sits between the extremes of black and white. Gray is a perfect neutral, which is why designers often use it as a background color.
Gray makes us feel unsettled and creates a feeling of expectations.
Green is the pervasive color in the natural world, making it an ideal backdrop in interior design because we are so used to seeing it everywhere. The natural greens, from Forest green to Lime green, are seen as tranquil and refreshing, with a natural balance of cool and warm (blue and yellow) undertones. Green is considered the color of peace and ecology. However, there is an “institutional” side to green, associated with illness and government-issued green cards, that conjures up negative emotions, as do the “slimy” or “bilious” greens.
Green soothes, relaxes us mentally and physically, helps alleviate depression, nervousness, and anxiety, and offers a sense of renewal, self-control, and harmony.
Orange usually has a strong positive or negative association and true orange generally elicits a stronger “love it” or “hate it” response than other colors. Fun and flamboyant orange radiates warmth and energy.
Orange stimulates activity, appetite, and encourages socialization.
Pink is youthful, fun, and exciting when bright, while vibrant pink have the same high energy as red; they are sensual and passionate without being too aggressive. Softer pinks are associated with romance and the blush of a young woman’s cheeks. Pink is the color of happiness and is sometimes seen as lighthearted.
Bright pinks stimulate energy and increase the blood pressure, respiration, heartbeat, and pulse rate. They also encourage action and confidence.
Purple embodies the balance of red’s stimulation and blue’s calm. This dichotomy can cause unrest or uneasiness unless the undertone is clearly defined, at which point the purple takes on the characteristics of its undertone. With a sense of mystic and royal qualities, purple is a color often well liked by very creative or eccentric types.
Purple uplifts, calms the mind and nerves, offers a sense of spirituality, and encourages creativity.
Red is recognized as a stimulant, red is inherently exciting and the amount of red is directly related to the level of energy perceived. Red draws attention and a keen use of red as an accent can immediately focus attention on a particular element.
Red increases enthusiasm, stimulates energy and can increase the blood pressure, respiration, heartbeat, and pulse rate. Red encourages action and confidence, and provides a sense of protection from fears and anxiety.
White projects purity, cleanliness, and neutrality.
White aids in mental clarity, encourages us to clear clutter or obstacles, evokes purification of thoughts or actions, and enables fresh beginnings.
Yellow shines with optimism, enlightenment, and happiness. Shades of golden yellow carry the promise of a positive future. Yellow will advance from surrounding colors and instill optimism and energy, as well as spark creative thoughts.
Yellow stimulates mental processes and the nervous system, activates memory, and encourages communication.